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Jarek Bucholc ||Street Smart RE Investing

Marketing: It’s All about the Numbers

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Jarek's goal is to build the biggest real estate club in Canada.
Jarek envisioned a community of investors that was run by investors for investors, regardless of their level of expertise or success.
A place where people could ask questions and get the hands on support needed to get started and succeed in real estate. Members could share their success and failure stories as well as provide up to date information as to what was happening in the industry.

He opened the doors of Canada Real Estate Investors Club in November of 2007. The club was designed from day one to be about investors helping investors. Its mission was to provide a fun and interesting way to help real estate investors grow in their professional and personal development.

Marketing: It’s All about the Numbers

So what does it take to get a homeowner who is in foreclosure to actually call you?

There are a lot of people in the sales industry who will employ certain marketing strategies to get customers, and that totally makes sense. But at the end of the day it boils down to this: it’s a numbers game. And it is, isn’t it? Whether you’re trying to buy houses or doing marketing to homeowners, the more prospect clients you have, the more chances you’ll have to get positive results.

Look at it this way: it’s like mining for gold. You don’t know where exactly the gold is, but if you have a larger area to dig through, you’ll more likely to succeed.

Do marketing, marketing, and more marketing.

It’s that simple. It’s just sensible to diversify and actually utilize different marketing approaches. It won’t do much good, however, if you get stuck analyzing foreclosure files, making yourself anxious guessing which kind of homeowners will respond favorably on what type of strategy.

But if you really want the nitty gritty stuff, and you’re keen to find out which approaches are worth utilizing, here’s a relatively safe bet.

Use all of them.

Don’t get stuck simply analyzing paperwork – go out there and actually test the strategies. You can worry about handling the particulars of the property if and when the seller gets in touch with you. It’s called the shotgun approach. You aim and fire – and then worry about the target if and when you actually hit it.

But what about cost? Doesn’t it even figure in the equation, you might say. Yes, of course it does. But direct mail advertising is not likely to break your bank account anytime in the near future. It doesn’t mean, however, that you should make it your mission to send as much junk to as many people as possible – and hope it somehow moves them to action.

Put effort into putting together quality marketing mail materials. That should be a more sensible bet than just randomly guessing who will reply to what marketing strategy.

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