The Art of Drafting Your Content
You’re right, it doesn’t have to be complicated. Writing a letter to a prospect seller can be remarkably simple. After all, your bottom line message is this: I want to buy your house.
How much simpler can you get, right?
But then again, like a lot of things in business transaction – and in life, for that matter, it’s not really what you say that matters. It’s how you say it. So instead of conjuring up ways to write fancy letters with many words your possible sellers may not even know the meaning of, concentrate instead on having your letters read. While it doesn’t guarantee a successful deal, it does increase your chances of getting one. The latter is definitely bound to be a better take on things, don’t you think so?
Your point is to clearly share the features and benefits of working with your company – things a homeowner will appreciate. Do you have a personal approach when dealing with both clients and sellers? Then say so. Do you pride yourself in establishing a company that has been in business for more than a decade? Highlight that. Or perhaps you’re notable for offering competitive prices. Make sure you don’t leave it out. Key details like that may spell a world of difference between closing a deal and being passed up for your competitors.
Another important thing to remember: let the homeowners know what kind of properties you’re interested in purchasing. Are you more into chic apartment units in the heart of the center? Do you specialize in countryside residences? Or maybe you found your niche in family town houses in the suburbs. Whatever property it is, take the time to explain it clearly.
Even if you don’t end up with a business deal with them, they may refer you to someone who’ll gladly sign a contract with you. You just never know. That is why it’s best not to underestimate the power of referral. Successful entrepreneurs can tell you that.
You should also reiterate you interest in assessing properties that may not have been well-maintained, or those that’s outside of your usual price range. It shows your flexibility and willingness to take on projects that sellers will usually consider problematic – and may help you land a new transaction.
If you’re writing to someone whose property is in foreclosure, do so in a tactful manner. Do NOT, in any way, rub it in their face that they’re in foreclosure and that’s why they need to act fast. Instead, tell them the advantage of selling, and offer to help them with your company’s services.
You can go for a semi-professional approach, and include your name and signature in it. That will go a long way in telling them there’s an actual person who wrote the letter, instead of a company simply doing a mass mail out.