Marketing: It’s All about the Numbers So what does it take to get a homeowner who is in foreclosure to actually call you? There are a lot of people in the sales industry who will employ certain marketing strategies to get customers, and that totally makes sense. But at the end of the day it boils down to this: it’s a numbers game. And it is, isn’t it? Whether you’re trying to buy houses or doing marketing to homeowners, the more prospect clients you have, the more chances you’ll have to get positive results. Look at it this way: it’s like mining for gold. You don’t know where exactly the gold is, but if you have a larger area to dig through, you’ll more likely to succeed. Do marketing, marketing, and more marketing. It’s that simple. It’s just sensible to diversify and actually utilize different marketing approaches. It won’t do much good, however, if you get stuck analyzing foreclosure...